GUESS?, INC. ANNOUNCES THE RETURN OF GLOBAL MUSIC SUPERSTAR AND FASHION ICON, J BALVIN WITH GUESS ORIGINALS X J BALVIN AMOR COLLECTION AND CAMPAIGN
GUESS Originals will once again work with global music superstar and fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection. Inspired by Balvin’s documentary “The Boy from Medellin,” the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on Balvin’s behind-the-scenes persona, including his journey with mental health. The collection will be available on Thursday, May 12, 2022, on guessoriginals.com/ and at select GUESS stores.
Balvin notes, “We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship. It’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love. That’s what we need right now.”
With the theme “amor y paz” or “peace and love,” the GUESS Originals x J Balvin Amor collection focuses on happiness and positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS Originals says, “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace, and love – especially self-love.”
Colin Tilley, director of the campaign video, shares that “Collaborating with GUESS was a Dream, collaborating with Jose is always something special and combining them both for this epic campaign is one for the books! We wanted to celebrate togetherness.”
The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the capsule’s playful vibe. While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp shirts that pair with coordinating swim trunks. Core pieces like the denim trucker jacket and carpenter pant were enhanced with vibrant graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easy-to-wear graphic shirts, coordinating swimsuits and tops, and various matching sets. Summery pieces such as the crochet tops and dresses, and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin.
This collection emphasizes the importance of mental health for all and includes a variety of men’s and women’s pieces along with select children’s styles. The 47-piece collection ranges from $14 for socks to $148 for the iconic varsity jacket. The campaign and other GUESS x J Balvin content will be featured in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, GUESS retail stores, outdoor media, and online.
