by Stephen Garner

guessInter Parfums, Inc. has announced that it has entered into an exclusive, 15-year worldwide license agreement with Guess?, Inc., for the creation, development, and distribution of fragrances under the Guess brand. This license will take effect on April 1, 2018.

“Guess is a great addition to our portfolio of fragrance brands and we look forward to collaborating with the Guess team, who has more than 20 years of expertise in the beauty industry,” said Jean Madar, chairman and CEO of Inter Parfums, Inc. “Over the past 35 years, Guess has gained global recognition with a presence in wholesale, e-commerce and over 1700 retail locations worldwide, with amazing ambassadors to promote the brand. The Guess customer has a personal fashion identity, smart, confident, glamorous, strong, and adventurous. This is the ideal clientele for the magic we do when we develop a fragrance.”

“We intend to fine-tune as well as build upon the existing Guess fragrance portfolio of men’s and women’s scents and plan to launch our first new products under the Guess brand in early 2020,” continued Madar. “Under our license agreement, we will sell to multiple channels, including department, specialty, and duty-free stores across the globe as well as supply new and existing fragrances to Guess retail stores in the Americas, Europe, Asia, Australia, and Africa.”

Victor Herrero, chief executive officer and director of Guess?, Inc. added, “As a lifestyle brand, Guess Fragrance is and continues to be a key category for us. In partnership with Inter Parfums, we intend to provide a well-rounded experience that evokes the Guess sense of adventure with a young and free spirit through scent. With their quality-first approach and strong global presence, Inter Parfums aligns with our philosophy to deliver a standard of excellence through an attractive product assortment to our worldwide customer base.”