GUESS TAPS MICHELE MORRONE TO FRONT NEW MEN’S CAMPAIGN

Guess has introduced international actor and singer Michele Morrone as the new worldwide face of its men’s collection. Morrone is best known for his lead role in the Netflix film 365 Days.

Staged under the creative guidance of Guess chief creative officer Paul Marciano, the holiday advertising campaign was shot by fashion photographer Nima Benati in her first campaign with the brand, at the breathtaking Villa Erba in Lake Como, Italy. Once the home of internationally renowned movie director Luchino Visconti, this historic villa was the perfect setting for an iconic campaign and a fundamental inspiration for Paul Marciano’s love of Italian movie history.

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“I had a brief meeting with Michele at my hotel in Lugano last June and we immediately had a strong connection,” said Marciano. “Michele is an extremely hard worker, and a very ambitious and decisive man and these are all qualities I deeply appreciate. In a matter of minutes, we knew we were going to work together and a few weeks after that very first meeting we met again in Lake Como to shoot these spectacular images.”

“The moment I met Paul, I knew I found a new mentor and friend,” added Morrone. “We share the same values and goals. It’s an incredible feeling being able to have fun on set doing what I love while having a sense of comfort that I’m now part of such an amazing family. Family and loyalty are important to me, and I want to take this brand and treat it as my own.”