What Happened To Streetwear In 2017?

For the past half-decade or so, streetwear’s biggest brands — Supreme, Stüssy, A Bathing Ape, and Palace, have been drifting precariously close to the mainstream fashion landscape. No longer reserved for the skaters they once attracted: they’re hot property, sought after by Hollywood A-Listers, fashionistas, school kids and city boys. Why did this happen? And how? To make sense of this vast and polymathic fashion landscape, we asked some of the most influential figures in the industry — a designer, journalist and creative consultant — their thoughts on how this year shaped streetwear’s global breakout. Read more at i-D.

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