HAPPY SOCKS DEBUTS SPONGEBOB COLLECTION

by Stephen Garner

Happy Socks has launched its first SpongeBob SquarePants collection. Designed for fans of all ages, the Swedish lifestyle brand’s new collection features swimwear, crew socks in tropical prints, and a style that has been on Happy Socks’ bucket list for 11 years — a pair of tribute socks that emulate SpongeBob’s signature knee-highs from the hit TV show.

Made with little landlubbers and big sea dogs in mind, the collection features seven pairs of soft combed cotton crew socks and four pairs of kids crew socks in an organic combed cotton, all available as singles. Crews socks come in two collectible gift boxes (3- and 6-pack), and the full selection for kids as a 4-pack gift box.

SpongeBob and Happy Socks invites the whole family to SpongeBob’s pineapple home under the sea with its first swimwear collection that includes styles for kids. The new swimsuits and swim shorts for kids are made to match the existing models for adults.

The new kid’s capsule features both girls’ and boys’ styles in nine unique prints in a zesty summer palette that blends signature characters and elements from the show with Happy Socks’ signature Big Dot pattern. Designs include Bubble in Paradise, Say Cheese Burger, Circle of Friends, Fineapple Surprise, Original, Let’s Work it Out, Smile Storm, Bikini Bottoms Up and Let’s Get Tropical.

The Happy Socks x SpongeBob collection is now available in Happy Socks’ concept stores, online at Happysocks.com and at selected retailers.