by Stephen Garner

For the second year in a row, Happy Socks has partnered with the Phluid Project on a new collaboration for the upcoming 2020 Pride month.

The collection features six new designs – four crew, and two half crew socks. The socks feature bright colors in stripes, polka dots, tie-dye, and printed motifs. All socks are available as singles, while two come in a holographic Phluid Project gift box sprinkled with silver glitter.

The rhinestone-decked Rainbow Cloud style in silky mercerized cotton is made to parade in. As the name suggests, the Rainbow Mane style sports a short rainbow-striped fringe. The Phluid sock is a lovely mess dripping with every color under the sun, it blurs every imaginable line.

The smart and traditionally muted Dog Tooth pattern got dressed for the occasion with a new Pride-infused colorway. Tie-Dye and Rainbow Flow in half crew offer a little less sock while packing the same vibrant punch as the crew socks.

The collection is now available on ThePhluidProject.com, Happy Socks stores, and on Happysocks.com and selected retailers. Individual pairs of combed cotton socks will be priced at $16 and the 2-pack gift box at $28.

Ten percent of net sales of all Pride-related products sold, will be donated to The Trevor Project.