HAPPY SOCKS TAPS ‘STRANGER THINGS’ STAR GATEN MATARAZZO FOR HOLIDAY CAMPAIGN
Happy Socks has teamed up with Stranger Things star Gaten Matarazzo on its holiday campaign.
For 2020, the Swedish lifestyle brand sets out on a fun-filled time-traveling adventure with Matarazzo to celebrate that dull Christmases are a thing of the past. The quirky campaign follows the multi-talented star as he jumps from the beginning of time to today to show why there’s no time like the present.
“The inspiration behind my sock designs was chaos,” Matarazzo said. “I want people to look at the designs and giggle! Quirky is fun and it’s also the best way to describe me!”
The campaign shows a different side of the slice of nostalgia we’re often served during the holidays. Set in the 1480s, 1990s, and 1970s, Matarazzo stars as a variety of unexpected things… a knight, goth, and teenager-next-door, who gets to reconnect with his giddy-as-a-child-on-Christmas side. He unwraps a time machine disguised as a Happy Socks gift box, turns the dial to 2020, and disappears. After crossing paths with himself, wondering what in the “Swedish Death Metal” is happening as he’s flung through dimensions, he lands safely in the present. And there’s nothing like it.
And this holiday season, the sock and underwear brand has new additions to its selection of holiday gifts include advent calendars with 24 wonderful reasons to celebrate, candy-coated gingerbread houses, and sparkling holiday crackers. All available in sizes for kids and adults.
The collection also includes a special “No Time Like the Present” 3-pack gift box from Happy Socks and Matarazzo. Inspired by the campaign, the designs are decorated with glossy bubble gum-like baubles and Matarazzo’s pets, sprinkled with traditional seasonal elements.
The Happy Socks Holiday Collection will be available in Happy Socks’ Concept Stores, online at Happysocks.com, and at selected retailers on November 3rd.
