Hari mari to expand into casual apparel

by Stephen Garner

Hari Mari is starting off the new year with a few changes. First up, the premium sandal brand has tapped its longtime board member Jake Szczepanski to join the company’s management team as president to help spearhead the brand’s continued growth.

In his new role, Szczepanski will help scale and manage the company’s internal operations and supply chain to keep pace with the brand’s rapid growth trajectory, while also overseeing the development and creation of the brand’s own premium casual apparel line, launching in spring 2021.

“We’ve had the incredible fortune of having Jake serve on our board for the last three years,” said Jeremy Stewart, Hari Mari’s founder. “His professionalism combined with his lifetime of consumer goods and brand-building know-how is going to be an extraordinary feather in our cap as Hari Mari takes this next natural step into lifestyle and apparel categories. And, with the sizable growth Hari Mari has experienced over the last few years, we look forward to adding Jake’s experienced voice and leadership to our management team to help foster its next growth chapter.”

Szczepanski joins Hari Mari after co-founding and serving as CEO of Billy Reid for thirteen years, helping to build the high-end men’s and women’s label into a cult-like favorite among domestic and international audiences, alike.

“I am thrilled and grateful to be joining the team at Hari Mari,” added Szczepanski. “I believe the Hari Mari brand has established a foundation and a strategy for continued success alongside a highly talented management team. As the footwear and fashion industry evolves during these unprecedented times, Hari Mari is uniquely positioned and poised for accelerated growth in the years to come. I look forward to leveraging my experience to build on the brand’s momentum, helping to grow a premium flip flop maker at its core into a fulsome premium lifestyle label in the months and years to come.”

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