by John Russel Jones

Harry Rosen has debuted FinalCut, an online platform for top-tier, luxury menswear in Canada with up to 60 per cent savings. The introduction of the discount website, ShopFinalCut.com, allows the retailer to grow its brand heritage to a more accessible style experience, allowing shoppers to access unique, relevant and high-quality pieces from the preceding men’s fashion season. 

“We’ve designed FinalCut for a customer who loves the thrill of building an exceptional wardrobe at accessible price points for luxury brands,” said Ian Rosen, EVP Digital & Strategy. “It’s a modernized, online shopping destination for the man who has style and savvy – who commands quality and value. The man who wants to steal the limelight at a fraction of the price.” 

ShopFinalCut.com is the newest Harry Rosen banner to complement the investments the company has made to establish itself as an e-commerce leader in Canada. Exceeding 2023 targets three years early in 2020, digital sales have nearly tripled since 2019. FinalCut is the next evolution in Harry Rosen’s digital transformation strategy to provide Canadian men with an immersive and high-end experience.

Merchandise will include exciting new brands that are exclusive to the online property and that are not available at Harry Rosen or at The Outlet by Harry Rosen. The platform provides access to a limited selection of items at a superior price-value equation.

“FinalCut is Harry Rosen’s response to what so many customers are looking for in a shopping experience. It’s for the man who is always on the hunt for the next great find,” said Rosen. “This platform showcases clothing and a lifestyle with an elegance that aligns with Harry Rosen’s reputation as a luxury brand experience that raises a man’s game. For over six decades, we’ve always taken pride in helping men present their best in their personal and professional lives. This is the next generation in that legacy.”