by Stephen Garner

Harry’s has introduced its sharpest razor blades ever made.

Since the beginning, the men’s grooming brand’s blades have been crafted at a 100-year-old German factory by a team of 600 engineers, designers, and production workers. The brand has continued to innovate and has added a step in its production process that further smooths out each blade’s edge, meaning your eighth shave is just as smooth as your first.

While product innovations typically mean a price hike for other brands, Harry’s new blades will remain at the same low price – $2 or less per cartridge.

In tandem with this launch, Harry’s is also debuting two new bolder, brighter Truman handle colors (indigo blue and tropical green) with plastic-free and recyclable packaging that will result in the reduction of 100 tons of plastic waste per year.