HASPEL WILL CLEBRATE NATIONAL SEERSUCKER DAY AT MACKINAC ISLAND

This upcoming June 12^th is National Seersucker Day, and Haspel, the originator of the seersucker suit, will celebrate the occasion by partnering with the Grand Hotel, Mackinac Island in Michigan. To kick things off, a cocktail reception will give guests the chance to don seersucker and sundresses on the hotel’s front porch, where Haspel will host a pop-up store.

The pop-up will feature fittings at Grand Mens, the Grand Hotel’s on-site menswear store, which will provide guests with the opportunity to receive custom fittings styled by Haspel’s seersucker experts. The celebration will conclude at the Haspel “After Glow” party in the Cupola Bar, commemorating over a century of stylish seersucker times.

In 1996, Mississippi Senator Trent Lott decided it was time to revive a long-forgotten Senate sartorial tradition. He selected a “nice and warm” day in the second week of June to be designated Seersucker Thursday. His goal was to show that “the Senate isn’t just a bunch of dour folks wearing dark suits and—in the case of men—red or blue ties.”

On the day before each year’s event, Senators are alerted to the impending “wearing of the seersucker.” In 2004, California Senator Dianne Feinstein sought to encourage the growing number of women in the Senate to participate.

“I would watch the men preening in the Senate,” she said, “and I figured we should give them a little bit of a horse race.”

The following year, 11 of the 14 female senators appeared on Seersucker Thursday in outfits received as gifts from Senator Feinstein. Senators voluntarily make this annual fashion statement in a spirit of good-humored harmony, reminding their colleagues of what earlier Senates considered mandatory summer attire.

Today, seersucker continues to be celebrated by all and has expanded beyond the traditional blue and white stripes of summer with year-round offerings in a variety of men’s sportswear.

Haspel is a family-owned American brand founded in New Orleans, Louisiana. Dating back to 1909, it quickly established its heritage when Joseph Haspel Sr. transformed the breathable seersucker pucker from a laborer’s uniform into an iconic gentlemen’s suit. That innovative spirit has transcended the decades as Haspel has become a full lifestyle brand encompassing a variety of casual wear, formal wear, tailored clothing, and accessories.

Today, fourth-generation owner Laurie Haspel leads the business with a creative vision rooted in her great-grandfather’s methodology…clothing made for a good time. Find out more about Haspel’s direct-to-consumer brand at www.haspel.com.