Have We Reached Peak Sportswear x Luxury Collaboration?

The design cues of traditional sportswear companies and heritage luxury houses aren’t as far apart as it seems. Cast your eye back to the 1980s when Gianni Versace’s sporty silk blousons were the height of fashion, or the ‘90s with Chanel’s foray into ski jackets and puffy clothing. It continued with adidas (XETRA:ADS.DE +2.29%) in the 2000s, tapping Yohji Yamamoto before it enlisted everyone from Raf Simons and Rick Owens to then-up-and-coming designers like Craig Green and Wales Bonner. This is nothing new, but today it seems that collaborations – particularly ones that combine sportswear and streetwear with heritage luxury labels – are a dime a dozen. Read more at Hypebeast

One Reply to “Have We Reached Peak Sportswear x Luxury Collaboration?”

Comments are closed.