by Stephen Garner

Hawthorne has launched its first line of men’s eye cream.

The release features three different formulas: “Brightening Under Eye Cream,” “Forever Young Eye Elixir,” and “Wrinkle Fighter Eye Cream.” Each includes unique ingredients to address a variety of skin concerns for the many stages of life – from dark circles following late nights to fine lines deepened over time.

The Brightening Under Eye Corrector offers an illuminating, color-correcting formula that brightens dark circles and depuffs undereye bags. Created for everyone – particularly the guy who plays as hard as he works.

The Forever Young Eye Elixir prevents early signs of aging by strengthening to firm and hydrate skin while concealing signs of “tired” eyes. This formula was developed with men who are starting to think about adding anti-aging products to their daily routine.

And, the Wrinkle Fighter Eye Cream minimizes wrinkles with light-reflecting elements, firms, and hydrates for a consistent and healthy look and feel. It was developed for proactive maintenance and preventative aging measures.

All creams are now available for purchase ($25) and subscription ($23) via hawthorne.co.