Heineken and union la debut limited-edition sports coat for ‘#heineken100’

by Stephen Garner

Heineken has launched an exclusive reverse-weave sports coat in partnership with retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. Designed by Union Los Angeles founder Chris Gibbs, the unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The limited-edition product incorporates Japanese jersey with a special coated backing, and was unveiled last night at a VIP event at the Union LA store, where five attendees had the opportunity to take home a blazer.

As previously reported by MR, the #Heineken100 program is teaming up with legendary men’s fashion stores in five of its consumers’ favorite U.S. cities to launch a custom product. The first product, a custom basics set designed by legendary street-wear shop KITH NYC’s founder Ronnie Fieg, dropped in August. The next collaboration will launch in October with a VIP event at RSVP Gallery in Chicago, followed by Alchemist Miami in November. Boston’s Concepts will round out this year’s collection with the launch of its piece in December.

“I am thrilled to be participating in this year’s expanded #Heineken100 program,” said Chris Gibbs, Union’s founder. “My garment incorporates this year’s unifying jersey knit fabric by marrying the casual sensibilities of traditional American sportswear fleece with a more sophisticated blazer feel that is perfectly suited to the metropolitan man.”