Chinese e-commerce giant Alibaba promises that this year’s annual Singles’ Day this Sunday will be the “largest-ever in terms of scale and reach.” The holiday, which started as a day for unmarried Chinese to buy gifts for themselves, has become the biggest single shopping event in the world. Consumers bought a record $25.3 billion in merchandise during last year’s Singles Day — surpassing the $19.62 billion spent between Thanksgiving and Cyber Monday in 2017. Amazon said it sold more than 100 million items during its Prime shopping holiday on July 16, with analysts estimating that consumers spent about $4 billion, by comparison. “If you take Prime Day which happened this summer, Amazon reported $4 billion this year which is a really strong number but in comparison it’s kind of cute,” said Danielle Levitas, executive vice president of research at App Annie, a research company that tracks app analytics and app market data. Read more at CNBC.