Here’s Why Forever 21 Went Bankrupt
by MR Magazine Staff
Dec 12, 2019
Forever 21 has long been a staple in America’s shopping malls. But after this holiday season, more of its stores will go dark. The fast-fashion retailer’s rapid expansion internationally took a toll on the company and contributed to Forever 21′s decision to file for Chapter 11 bankruptcy protection in September. At the time, it had more than 800 stores worldwide. Its focus on expansion made it unable to invest in its supply chain, and so Forever 21 took more time to get fresh styles of clothes to market at a time when fast fashion was really picking up and shoppers were hungry for newness. Its sales tumbled as Forever 21 was pitted against heightened competition from rivals such as H&M and Zara. Read more at CNBC.
