Hermes Takes Over Downtown L.A. Warehouse For Men’s Event

by MR Magazine Staff

The road closures said it all: Hermes was taking over downtown L.A. for its first menswear show on the West Coast. Guests attending the Paris-based fashion house’s Thursday night extravaganza (which reportedly cost $7 million to pull off) were met by traffic guards before getting the OK to drive toward the makeshift warehouse on Spring Street, across from the Los Angeles State Park, where the open-air party took place. After getting past what seemed like a never-ending line that stretched out onto the sidewalk, attendees checked in at a desk with bright posters behind it, including pseudo-political phrases such as, “Shake Me Up,” “Persistence Is Fruitful” and “Feel the Color.” Indeed, there was an explosion of colors at the event, which kicked off with a runway show against a backdrop of graffiti-tagged walls. Not only did the presentation see models walking the runway in the bright spring 2017 menswear collection, which first appeared in Paris last June, but L.A. tastemakers hit the catwalk, too, including Museum of Contemporary Art director Philippe Vergne, Commune design firm co-founder Roman Alonso and chef Ari Taymor of Alma Restaurant. Read more at The Hollywood Reporter.