by Stephen Garner

Herno is investing in its growth even amongst a pandemic with the acceleration of its retail business and new e-commerce site.

At the end of September, the Italian outerwear brand opened two new stores in China, one in Beijing and the other in Shanghai. Both locations are at prestigious addresses – China World Tower in Beijing and Plaza 66 in Shanghai.

The two stores feature the label’s men’s, women’s, and Laminar collections. Garments are hung on its signature steel beam with the iron hook and leather straps displays. Wood covers the platforms of the hanging rails and the walls are covered with slate and soft flannel.

Simultaneously, Herno debuts its online store developed with the help of The Level Group, a global e-commerce partner that creates and manages end-to-end online experiences for fashion and luxury companies.

Managed by a team with extensive fashion and design experience both online and offline, The Level Group takes a brand-centric approach leveraging on innovative technology. Its services cover the entire e-commerce value chain, including creativity and web design, web solution implementation, digital image and content production, logistics services, financial services, customer services, store management and operations, and digital marketing.

The collections for men, women, kids, and Laminar, are also on display on the online store, available to be purchased all around the world.