HERSCHEL SUPPLY PARTNERS WITH BIRDWELL BEACH BRITCHES

by Stephen Garner

Herschel Supply Co. has partnered with California surfwear brand Birdwell Beach Britches on a new capsule. The collection is inspired by the first boardshorts ever made—from the durable, water-resistant nylon material to the classic California styling that still looks good today, 60 years after the first Birdies hit the beach.

Built from Birdwell’s proprietary SurfNyl, a lightweight nylon fabric with water-resistant coating, the collaborative line is made for beach days and road trips, and consists of the Birdwell Herschel Heritage backpack, Alexander Zip tote, Long Tote, and Seventeen hip pack. Priced from $39.99 to $129.99 and available in navy with red accents, a dual white stripe screenprint, Prusik cord pulls, and Woodland Camo liner, each piece is finished with an internal Birdwell for Herschel Supply woven label and Herschel Supply’s classic white woven label. The collection is rounded out by a curated selection of apparel pieces including a Birdwell Hat, Navy and Heather Grey short and long sleeve tees featuring the Birdwell “Birdie” logo, Newport Jacket, 807 Colorblock Board Short, and 311 Board Short.

Featuring a laptop sleeve and sunglasses compartment, the Herschel Heritage is a classic style that also includes a convenient internal pocket made to store surf wax. The Alexander Zip is a large weekend tote fashioned with a luggage trolley strap and reinforced carrying handles for comfortable carrying with a detachable nylon and clear PVC internal pocket. Featuring the iconic Birdwell “Birdie” logo, this everyday style includes a convenient internal pocket for storing your surf wax and long carrying handles. Functional design details on the versatile Seventeen include a waterproof-zippered front pocket and adjustable clip-fastened strap, allowing it to be worn over the waist or the shoulder.

“We’re incredibly excited to work with one of the oldest and well-respected board short companies in the world,” said Jamie Cormack, managing director and co-founder at Herschel Supply Co. “Our collaborative collection, which includes a variety of bags and apparel pieces, pays homage to the past while looking to the future, incorporating signature Herschel design elements and celebrating our shared passions for quality craftsmanship and the water.”

“It’s an honor to collaborate with Herschel, a company with a global reach that puts quality and classic styling at the forefront of everything they do,” added Rajesh Duggal, president of Birdwell. “Both of our brands take a pragmatic approach to design, providing our customers with purpose-built products that are timeless and last generations.”

The Birdwell for Herschel Supply Collection is now available on herschel.com, birdwell.com, and at select retailers.

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