HERSCHEL SUPPLY PARTNERS WITH COCA-COLA ON ACCESSORIES LINE

by Brian Lipton

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Global accessories brand Herschel Supply has entered into a special partnership collection with Coca-Cola for spring 2016 inspired by the brand’s Well Travelled content series. The collection, which features backpacks, duffles, and travel kits, is now available at a pop-up shop at Extra Butter in New York City through February 7, as well as online.

Available in red or black, the internationally inspired Coca-Cola printed exterior (which includes the brand name in different languages) is complemented by a durable fabric created from recycled PET plastic bottles. Retail prices range from $39.99 to $79.99.

Consumers who visit the pop-up shop will have the opportunity to win a Herschel Supply for Coca-Cola product package from a vintage Coca-Cola vending machine, as well as $500 travel vouchers.