HICKEY FREEMAN OPENS MADE-TO-MEASURE CONCEPT STORE

by Stephen Garner

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American luxury tailoring brand Hickey Freeman has opened its made-to-measure concept store in downtown Manhattan’s Brookfield Place.

The new store offers a curated collection of suits, sport coats, overcoats, trousers, sportswear and dress furnishings along with a complete made-to-measure program. As part of the program, for the first time, Hickey Freeman will offer made-to-measure dress shirts and custom shirting in addition to suits, sport coats, trousers and overcoats.

The space was developed by Two One Two Designs and features an innovative floating fabric wall with 180 unique suit, jacket and dress shirt choices, a cutting table, made-to-measure fitting areas, a VIP fitting and tailoring area, a tie wall and a video wall.

“Hickey Freeman has been dressing authoritative and influential men for over a century, so it is only fitting that we open our doors in New York’s booming financial center,” said Arnold Brant Silverstone, president and chief creative officer of Hickey Freeman. “We are thrilled to be able to offer the fast-paced downtown crowd and local clientele a unique shopping experience through our new store concept.”