Highsnobiety: H&M x Balmain Is Already Selling For More Than Real Balmain

by MR Magazine Staff

With outrageously star-studded marketing that leveraged some of the most-followed names on social media (the campaign’s stars boast a combined Instagram following of 50 million) and one of the most popular luxury houses in the game, H&M x Balmain will surely go down as one of – if not the – biggest collections of the year, even if it was not so favored amongst Highsnobiety’s editorial team. Given that it caused mayhem upon release, it’s hardly surprising that many enterprising shoppers have chosen to flip their purchases for a quick buck (or hundred). Or, perhaps more likely, that was their plan all along. Read more at Highsnobiety.