H&M DEBUTS NEW “FOR EVERY VICTORY” CAMPAIGN
Swedish retail giant H&M has released a new film that celebrates the power of sports and self-belief to transform people’s lives. The film is released to coincide with the company’s For Every Victory sports collection, which is available in stores and online this week.
The film includes former Olympian Caitlyn Jenner, who underwent transgender surgery; Chelsea Warner, a gymnast who has never let Down syndrome halt her progress; surfer Mike Coots, who still takes to his board even though he lost his leg in a shark attack; boxer Namibia Flores, who has fought against prejudice to pursue her dreams; the rugby team King Cross Steelers, which has helped change perceptions about sexual orientation and sports; and Jose Aballi, who won’t let any obstacles stop his dream of becoming a professional baseball player.
“I truly believe in the power of sports to bring positive change to people’s lives,” said Jenner. “This is why I’m so proud to be part of this campaign, because it reminds me of the strength and bravery of people around the world to be their authentic selves and overcome any obstacles that may come their way.”
