H&m has a new strategy to avoid retail’s deadliest mistake

by MR Magazine Staff

H&M is the latest retailer to launch a buy-now, pay-later payment program to could encourage shoppers to spend more money at its stores. H&M has partnered up with Klarna, a global payments provider – that counts Afterpay as a competitor – that allows shoppers to purchase an item and have 30 days to decide whether they want to keep it and to pay for it across four installments. A spokesperson for Klarna said there are no fees or interest on the service; H&M said this is service expected to launch in the US in the fall. Read more at Business Insider.