“We want to thank the people of Hawaii for a successful kick off of H&M’s first store in the Islands. Hawaii’s warm reception and pure aloha played a key role in making this grand opening special,” said H&M North America president Daniel Kulle. “We look forward to strengthening our community partnerships, building new relationships and celebrating our continued growth and expansion of H&M in Hawaii.”
As part of the opening festivities, local surf photographers Mike Coots, Sarah Lee and Zak Noyle showed some of their work at the store. H&M also partnered with AccesSurf, a non-profit that teaches people with disabilities how to surf. The retailer made a $10,000 donation to the organization and will sell a t-shirt with surf photography to raise further funds.
H&M currently operates 311 stores in the U.S. And a total of 3,100 stores in 53 countries.