H&M Opens New Flagship in Herald Square

by William Buckley


By Erik DeFruscio

H&M, Hennes & Mauritz, one of the world’s largest fashion retailers, has announced the opening of its Herald Center flagship. The new H&M will be the largest H&M in the world and will open on May 20 at noon with a special performance by John Legend.

The store, which used to house a group of stores including Daffy’s, Modell’s and Staples, will have a custom illuminated store front wrapping around 33rd Street and 6th Avenue. The flagship includes H&M’s Home Collection, shoe departments for men’s and women’s,  H&M Mama, cosmetics, H&M Sport, H&M’s children’s collection and four floors of H&M fashion. At approximately 63,000 square feet, the store will have tile details, a 30ft high atrium on the second level and will feature two main entrances.

John Legend will perform and cut the ribbon opening day and twenty lucky winners will be chosen at random for a meet and greet. H&M will give Access to Fashion Passes to the first 1,000 shoppers and 20% off their next purchase when they donate old pieces of clothing.

The store will be the 13th location in Manhattan, and the 361st location in the country.