H&M Redesigns London Flagship Store With the Help of Leyard Europe LED Screen

At the end of last year, H&M unveiled its newly redesigned flagship store on London’s Regent Street, featuring cutting-edge, generative artwork displayed on a double 4k resolution LED screen from Leyard Europe. One of Europe’s largest indoor LED screens, it was installed by London-based LEDTek Solutions. The LED screen, which frames a set of escalators and fills the entire rear wall of the store, has been designed to showcase a series of progressive and stylish digital materials that complement the aesthetic of the brand and act as an extension of the H&M’s elevated architecture, encouraging people to enter the store when seen from afar. Read more at Ravepubs.