Hodinkee Pre-Owned Rolex
by Stephen Garner

Hodinkee is getting into the pre-owned market. Aptly called “Hodinkee Pre-Owned,” the watch blog-turned-commerce company has launched an all-in-one shopping experience to buy, sell, or trade in pre-owned timepieces.

With new customer-centric features, increased inventory from the most in-demand brands, and an in-house team of watchmakers and technicians who authenticate and service timepieces for added trust, the new Hodinkee Pre-Owned sets its sights on being the best solution for the discovery and purchase of pre-owned timepieces, anywhere.

The new service differentiates itself by focusing on a set of pillars designed to provide an industry-leading online shopping experience like offering instant quotes, pre-insured shipping labels sent directly to the customer, and in-house authentication. Plus, with new product description pages, more thorough condition notes, and more hi-res photography showcasing every detail of the watch – customers should feel more than confident in the integrity of the timepiece and secure in their purchase.

Brands like Rolex, Cartier, Audemars Piguet, Patek Philippe, and more will be offered on the site, specially curated by the company’s experts. Enthusiasts will also find some hidden gems in one of the more than 500 pre-owned watches that will be on the site over the next couple of weeks.

“Hodinkee aims to be the go-to resource for every consumer’s journey with watches, and pre-owned is our next step in doing that,” said Toby Bateman, CEO of Hodinkee. “Our Pre-Owned experience is designed to be thoughtful, functional, and transparent. We want our customers to know exactly what they are getting in a Hodinkee Pre-Owned timepiece; that it is authentic, performance-tested, and cleaned and polished without removing the watch’s natural characteristics. Then, it’s up to them to write the next chapter in that watch’s life.”