HOKA AND BODEGA FUSE OUTDOOR PERFORMANCE WITH STREETWEAR DESIGN.
Hoka, a division of Deckers Brands, is proud to announce its second capsule collection with Boston-based streetwear boutique Bodega. The two have joined forces once more to blend outdoor performance technology with city streetwear design featuring a limited-edition version of the highly sought-after Tor Ultra Hi and Lo urban hiking boots, dropping Friday, March 24th, 2023 exclusively at Bodega.com, Bodega stores, Hoka.com, and at select retailers worldwide.
Established in 2006, Bodega has steadfastly maintained its position at the intersection of fashion, counterculture, community, and the arts. The second union of the two brands sees the synergistic integration of Bodega’s hallmark brand attributes with the premium performance footwear silhouettes that Hoka is known for, to deliver a truly unparalleled collection. Designed through the lenses of scale and perspective, the Hoka x Bodega Tor Ultra Hi and Lo balance unique color combinations with top-tier technology, creating versatile options to recontextualize old stomping grounds and inspire treks to parts unknown.
Inspired by a Southwestern color palette, blending earth and clay tones with flashes of turquoise, and sunset gradients, the Tor is designed to fuel adventure. Finished with jacquard webbing that pays homage to vintage outdoorsy day packs and apparel, this special edition Tor capsule can breeze through casual outings but have credentials to go the distance.
Available in two special edition colorways and heights, the Tor Ultra Hi (MSRP $250) is given a monochrome finish in vibrant Eggplant, and Tor Ultra Lo (MSRP $225) is brought to life in Natural. The capsule retains the same Gore-Tex bootie and rugged Vibram Megagrip outsole as the original urban hike beast and has been reworked to include custom jacquard webbing at the heel tab and tongue.
“Continuing our close partnership with our friends at Hoka, our brands have collaborated once again to celebrate this iconic silhouette in both the Hi and Lo, writing a new chapter in its storied legacy.” said Matt Zaremba, Director of Marketing at Bodega. “With the support of the Hoka team, we’ve been able to explore the Tor through a fresh creative lens and contribute something we think people will find as exciting as we have while on this journey together.”
“Having an authentic connection with Bodega has really allowed for a fun process on both projects.” said Travis Weisman, Director of Lifestyle Product at Hoka. “Each brand brings their own unique expression of creativity while still being open minded to each other’s ideas.”
