Holiday Retail Predictions For A Year When Uncertainty Is The Only Thing That’s Certain

Despite excessive use of the phrase “in these uncertain times” last year, there was no question that consumers would be making the majority of their holiday gift purchases online. But uncertainty has turned out to be the theme for retailers this year. Last year, retailers questioned whether people would be buying gifts at all. Ironically, recent consumer spending trends suggest shoppers will not hold back this holiday season. Between the emergence of the delta variant, a volatile supply chain, a historic labor shortage and higher-than-ever consumer expectations, many retailers understandably struggle to prioritize preparation efforts as the holiday season looms in the not-so-distant future. Read more at Forbes.