Holiday Shopping Patterns: When Do Consumers Shop Online Vs. In-Store?

by MR Magazine Staff

I had a chance to read the Holiday Shopping Report put out by Criteo, global experts in on digital targeting and found that is contained some deep insights into people’s tendencies to shop in-store vs. online as the season progresses. Criteo’s data, based on analyses of more than 260 million in-store and 66 million online transactions in the U.S. and Europe, the Middle East, and Africa (EMEA), finds clear patterns of tendencies for consumers to shop online vs. in stores. Essentially, there are four periods. Read more at Forbes.