The survey results, which were generated from over 10,000 respondents, showed that consumers are planning to spend more money this holiday season than last, and that close to 80 percent of shoppers will spend some of their money online. Furthermore, some consumers are planning to wait until Cyber Monday (November 30) to do their holiday shopping.
“This holiday shopping season is the Year of Omnichannel,” said David Shim, founder and CEO of Placed. “The lines are no longer blurred, but merged when looking at the way consumers research and spend this holiday season where Black Friday and Cyber Monday are nearing parity in terms of consumer participation.”
Here are some specific breakdowns from the survey:
Nearly 82% of consumers plan to maintain or increase their holiday shopping budgets this year compared to last. This increase in spend sets the stage for stronger retail sales numbers in 2015, with consumers planning to spend on average $492.72 on gifts this holiday season. Among those shoppers who plan to spend more, the average increase in spend per person is $159.13.
• 35% of shoppers who plan to spend more, plan to spend between $251-500 more
• 16% of shoppers who plan to spend more, plan to spend between $501-750 more
• 19% of shoppers who plan to spend more, plan to spend more than $750
Black Friday continues to reign as the busiest shopping day of the year in the U.S. with 55.9% of the population planning to hit the stores on November 27th, while Cyber Monday will take the #2 position for most popular days to shop in the 2015 holiday shopping season.
DECK THE HALLS WITH DEALS
While most consumers plan to spend about the same or more this year, 3 out of 4 survey respondents plan to use coupons for 2015 holiday shopping, with 55% planning to use more coupons than in 2014.