HOLLYWOOD STARLETS FETE BOTTEGA VENETA’S NEW BEVERLY HILLS MAISON

Bottega Veneta Beverly Hills
by Stephen Garner

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Italian luxury brand Bottega Veneta celebrated the opening of its Beverly Hills Maison on Thursday, May 5 with a cocktail reception at its new location at 320 North Rodeo Drive followed by a private dinner at Sunset Tower. Hollywood stars Maggie Gyllenhaal, January Jones, Kate Beckinsale, Andie Macdowell and more came out to celebrate the brand’s second Maison in the world.

The design and concept of the two-story, 4,828 square-foot location was created by the brand’s creative director Tomas Maier, and showcases the its men’s and women’s ready-to-wear, leather goods, shoes, jewelry, eyewear, luggage, home accessories and fragrance.

The concept embraces the early Mediterranean Revival and the Southern California architecture from the early last century, drawing inspiration from the Mexican Colonial Spanish Revival style. In particular, architects such as George Washington Smith, Bertram Grosvenor Goodhue and his masterpiece Austin Val Verde and Lutah Maria Riggs’s Romberg House were the influence for Tomas Maier’s overall design sensibility for this project. The space features a neutral color palette, skylights to allow plenty of natural light, walls and ceilings in bleached oak wood and flooring in Piscina stone, Coquina stone and Oak wood.

“For the last several decades my eye for this style of architecture has evolved following frequent visits to places such as Santa Barbara, Montecito and Pasadena,” explains Maier. “The restraint and proportion of the minimalist Spanish Colonial architecture – the lack of color, the simple complexity of the arches, the choice of stone – all contributed to the facade design and interiors for this Maison.”

“Bottega Veneta confirms its commitment to an ambitious development in the United States, focusing on Los Angeles, where the company opened one of its first boutiques in the late seventies on North Rodeo Drive, Beverly Hills,” states Carlo Alberto Beretta, Bottega Veneta CEO.

The house’s long-term presence in Los Angeles has led to a strong bond with the local community, reinforced with the opening of the Melrose Place boutique in 2013. Also, Bottega Veneta’s support to the Hammer Museum’s annual Gala in the Garden since 2013 has further enhanced its connection to the city.

Bottega Veneta plans to open its third Maison in New York City in 2017.