Houston Gets Its Own Drive-In Fashion Show — Top Men’s Store Tackles Coronavirus Concerns With Creativity
While drive-in movies are the latest thing in experiencing Hollywood entertainment during the COVID-19 pandemic, one long-time Houston retailer is joining that party by hosting a drive-in fashion show on Saturday afternoon. M Penner is taking its show on the road so to speak by inviting guests to pull up in the parking lot of the sophisticated Uptown Park haberdashery for a four-tiered outdoor fashion show that comes with treats. “One thing we do know is that many of our customers are really bored and looking for diversions,” Karen Penner tells PaperCity. “With Father’s Day around the corner, our sales team had a powwow and came up with a really fun idea, which we are implementing this Saturday.” Read more at Paper City.
2 Replies to “Houston Gets Its Own Drive-In Fashion Show — Top Men’s Store Tackles Coronavirus Concerns With Creativity”
Penner is a great merchant and I know he will do well whatever he does.
All the best
A Super example of how Murry, Karen and their talented team are embracing change.
Kudos on their ability to adapt!
Happy Fathers Day!
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