How A ’90s Nostalgia Trend Powered The Comeback Of Two Century-Old Sports Brands

by MR Magazine Staff

The fashion industry is currently swept up in a storm of nostalgia. While mom jeans, platform sneakers and other ’90s trends used to be considered outdated, now they are all the rage. Riding on this throwback wave, Italian heritage brand Fila and American sweatshirt producer Champion are enjoying another lease of life. Fila’s signature red, blue and white color palette and Champion’s embroidered “C” — both of which have been around for a century — have garnered attention as the demand for nostalgic, iconic designs rapidly rise. “The 90′s retro trend is very hot right now and Fila and Champion are at the center of it,” said Matt Powell, a senior sports industry analyst at the New York-based research firm NPD Group. Read more at CNBC.