How A Retail Chain Without A Website Powered Through The Pandemic
Feb 18, 2021
No more sales online. Burlington Stores made the announcement on March 5, just days before coronavirus lockdowns shuttered its doors. For many retailers, not having a website in the coronavirus pandemic would have spelled doom. Burlington did permanently shutter 28 stores. But then, the discount retailer opened 62 more. And last month, its shares hit an all-time high. For Autumn Nevens, it was a coat that prompted a December visit to Burlington — a fitting need for a place formerly known as the Burlington Coat Factory. She left with a Michael Kors jacket, about $20 off its regular price, but also inevitably some extras: a few socks and some artwork for her room. Read more at NPR.
