How American Department Stores Are Fighting Extinction

by MR Magazine Staff

American department stores have been pillars of retail for well over a century. Saks, Bloomingdales M -1.08% , and Lord & Taylor were founded back in the 1800s, while their competitors such as Barneys are relative upstarts, launching during the Roaring 20s. For many years, their hold on consumers was absolute. But in an age when customers can just as easily shop from their sofas, the American department store is facing flagging sales. From Neiman Marcus to Nordstrom, high-end chains are using a variety of strategies to inject a little excitement and entice new customers to step inside their brick and mortar locations and stay to shop. Here are some of the ways they are trying to change the game. Read more at Fortune.