As a technology industry analyst, I have had the privilege of covering Apple since 1981. During this period of time, I have watched Apple introduce new products and change leadership many times. I’ve delved deep into its product roadmaps and strategies. In the process I have learned a great deal about Apple’s culture and how its people think about advancing personal computing. It’s in Apple’s DNA to continually deliver the “next” major advancement to the personal computing experience. Its innovation in man-machine interfaces started with the Mac and then extended to the iPod, the iPhone, the iPad, and most recently, the Apple Watch. Now, get ready for the next chapter, as Apple tackles augmented reality, in a way that could fundamentally transform the human-computer interface. Read more at Fast Company.