How Bonobos Is Growing Up Under Walmart’s Wing
by MR Magazine Staff
Jan 02, 2019
When Micky Onvural walked into Bonobos two years ago as chief marketing officer, her goal was to put Bonobos on the map. For better or for worse, that happened within months when Walmart announced a $310 million deal to takeover the brand built on chinos and guide shops. From the get-go Bonobos Founder Andy Dunn was hired on as Walmart SVP of digitally native brands. And in September, he turned his full attention toward acquiring and developing such brands to fuel the big-box retailer’s quest for more upscale, digitally savvy shoppers. In turn, Onvural, also then co-president, took over as CEO of Bonobos. Since then, she told Retail Dive in an interview, “Nothing has changed, but everything has changed.” Read more at Retail Dive.
