It might take several weeks for the dust to completely settle but early indications show a significant lift in Black Friday and Cyber Monday 2018 sales with Adobe Analytics reporting American consumers spending a record $6.22 billion on Black Friday and $7.9 billion on Cyber Monday. In the midst of this unprecedented online growth, brick and mortar retailers are working to reinvent the in-store experience to attract a new generation of consumers. Much of this is being fueled by an innovative crop of female entrepreneurs who have recently taken the plunge to launch their own successful retail startups. Using their experience at big box retailers to change the paradigm, many of them are blurring the lines between the online and in-store experience in new and interesting ways. Read more at Forbes.