How Direct-To-Consumer Brands Are Reshaping Marketing
The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and causing a fundamental change in brands’ relationship with consumers. Born in the online world, DTC brands are changing the way we buy everything from beauty products and mattresses, to vitamins and contact lenses, cutting out the retailer in order to own the end-to-end relationship. Many such brands have built up a global cult following. Prominent success stories include Dollar Shave Club, the subscription shaving brand acquired by Unilever for $1bn in 2016, and beauty brand Glossier, which despite only being four years old is valued at $390m. Read more at Marketing Week.