How Hiroshi Fujiwara Changed Streetwear Forever

by MR Magazine Staff Jan 31, 2019

With a legacy in fashion and culture stretching back more than 30 years, there’s more than one reason Hiroshi Fujiwara is commonly referred to as the godfather of streetwear. Mover, shaker, maker of all things coveted and collectible, Fujiwara can be connected in some way to virtually every corner of contemporary fashion. In fact, in some ways, it’s easier to define him not through who he is or the things he’s done, but through the world he has created. It’s a story that starts in the late ’80s and the early days of Tokyo’s Harajuku scene, leading all the way up to collaborations with some of the world’s most famous brands. Part musician, part designer, part curator, part consultant — some might say Fujiwara is the archetype for the multi-faceted creators now defining mainstream culture. But he’s more than any one of those things; he’s the guy that connects the dots between them. Read more at Highsnobiety.