How India Buys Fast Fashion

Feb 04, 2025
Trent Ltd’s Umashan Naidoo on the psyche of buying quick and marketing big “Men, you know, they are easy to sell to and difficult at the same time,” says Umashan Naidoo, the head for customer and beauty at Trent Ltd, which owns lifestyle stores such as Westside, Zudio and Samoh. “Men shop once or twice a year, but when they do, they shop big,” explains Naidoo, who headed menswear and beauty when he first joined the company. Read more at The Voice of Fashion