How Jonathan Anderson Transformed Stuffy Old Loewe Into One Of Today’s Most Exciting Brands

by MR Magazine Staff

Once a conservative footnote in European luxury fashion, Spanish brand Loewe has found itself on the backs of A$AP Rocky and Pusha-T thanks to the work of Northern Irish designer and brand creative director Jonathan Anderson. How did he do it? Loewe’s formative steps are much like those of its European counterparts, rooted in accessories rather than clothing. Founded in Madrid in 1846, Loewe spent more than 100 years dealing in leather purses and handbags, even producing them for Spain’s royal family, before launching its ready-to-wear collections in 1965. Read more at Highsnobiety.