How Labubu, a Chinese Kid’s Toy, Became the Luxury World’s Latest Viral Trend

Is your Labubu wearing Cartier? Do you have one (or more) hanging from your Birkin? If not, you’re missing out on one of the luxury world’s biggest trends.

Labubu, a plush toy monster, has become an inexplicable viral sensation. The diminutive creature, created by Hong Kong-based artist Kasing Lung, resembles a funkier version of Maurice Sendak’s characters from Where the Wild Things Are, and has been likened to everything from Furbies to wild-eyed, sharp-toothed Beanie Babies. Read more at Robb Report.