How Moda Operandi’s Menswear Strategy Is Taking Shape Under New Leadership

by MR Magazine Staff

The past few months have seen a slew of changes to the corporate leadership level at Moda Operandi, the luxury e-commerce platform known for its ability to let customers order looks straight from the runway. In August, former Tesla VP Ganesh Srivats was brought in as CEO, who has since installed a new CFO, CPO, two new fashion directors, and other senior-level staffers, many of which arrived from Silicon Valley companies. With this new team of management set in place, Moda has fully set its sights on expanding internationally, particularly in China where the company sees plenty of potential. Since raising more than $293 million over multiple rounds of funding, the company has expanded its offerings to include fine jewelry, home goods, and most recently, menswear. The category had a soft launch last June (before Srivats arrived) with over 50 brands on board including Prada, Givenchy, and Thom Browne, after seeing strong interest in the menswear category over the two holiday seasons before that. (Similarly, Munich-based luxury retailer Mytheresa recently announced it will be entering menswear citing that category’s strong momentum in the high luxury market.) Read more at Forbes.