An end to pandemic restrictions is in sight for many countries, boosted by mass vaccination programs, but are consumers ready to shop? Last time round, when shops reopened, more than 70 percent of survey respondents in a McKinsey report said that they didn’t yet feel comfortable resuming their pre-pandemic out-of-home activities. For more than three-quarters of consumers who had adjusted their behaviors during the first wave of the Covid-19 crisis, the easing of government restrictions was not enough, McKinsey’s research showed. This time round, many consumers are still staying away from physical shopping, according to data sourced from Google’s Covid-19 Community Mobility reports. Read more at Vogue Business.