How retailers are bringing the in-store experience to homes

Onia opened its Madison Avenue flagship on March 12, the same day New York City declared a state of emergency in response to coronavirus. Rather than let this inauspicious start derail its season, however, the swim and lifestyle brand doubled down on its online efforts and last month launched same-day delivery for Manhattan customers. While its new store remains closed as of late June, it now operates as a mini-distribution center from which terry-cloth polos and bandeau bikinis can be whisked off to local shoppers in a matter of hours. “Same-day delivery has always been a vision of ours, because our customers are very last-minute,” said Nathan Romano, Onia’s co-founder. “They’re like, ‘Oh, I’m going to the Hamptons today. I need it today.’” Read more at Glossy.

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