Once the future of retail seemed a matter of either, or: you’re either a legacy physical retailer or a dynamic new online retailer. But this is a false dichotomy. There are “smart” retailers that operate and thrive in both the physical and online worlds by paying attention to some innovative strategies. For smart retailers, the point of customer contact is the “first-mile” of value chains, not the “last-mile.” In smart retail value chains, demanding consumers drive innovation and sales. Insights gleaned from current and potential customers actually inform rapid product development, multichannel distribution strategies and innovative value-added services. Smart retail creates value by providing efficient and effective shopping experiences. Read more at Forbes.