How retailers can keep christmas music from driving shoppers crazy

by MR Magazine Staff

This is the season when retailers break out the holiday tunes—and do up the windows, and hire the Santa—for that four-week blitz when many will rake in up to 19 percent of their annual sales. But while studies show that holiday music can get shoppers into a festive mood, smarter retailers are waking up to a more nuanced reality: Evidence suggests that what kind of music is played—as well as how often and at what volume—can make the difference between stimulating sales and literally driving customers out the door. Read more at Adweek.